With over 15 years of experience in business development and regional operations, Anis Aouad leads the company’s activities across North and West Africa, driving growth and building strategic partnerships throughout the region. His deep knowledge of local markets, combined with a strong network and operational expertise, enables him to navigate complex business environments and deliver sustainable results.

Fluent in English, French and Arabic, Anis is recognized for his ability to bridge cultural and commercial gaps, manage high-level client relationships, and execute successful go-to-market strategies in some of Africa’s most dynamic economies.